What is an Apprenticeship in Digital Marketing and Social Media?

The opportunities in digital marketing and the use of social media are rapidly growing and can offer you many opportunities.  The skills are also a key part of business marketing strategies today. This apprenticeship will help you to understand what social media is, how you can use it effectively and how you can utilise it in a business environment.

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Social Media & Digital Marketing Apprenticeship

A Social Media & Digital Marketing Apprenticeship offers a great opportunity to gain valuable work experience in an exciting job, learning new skills and gaining qualifications whilst you are working. There are clear progression pathways and you will earn a salary and all of the perks of working. This Apprenticeship is aimed at those with an interest in social media along with basic numeracy, literacy and IT skills on which you can build your knowledge.

In general you will need to be organised and able to use your own initiative. You will need to be prepared for hard work, learn varied tasks, be flexible and possess good communication skills. Whatever your GCSE grades or experience we will recommend an appropriate starting point for you.

Throughout your apprenticeship you will be required to perform a range of tasks including:

  • Copy writing and media placement
  • Co-ordinate and manage content 
  • Create social media strategies
  • Manage and monitor online communities
  • Conduct and deliver social media research
  • Diploma in Digital Marketing Level 3
  • Qualifications in English and Mathematics
  • With GCSE Grade C and above in English and Maths, there is a clear pathway of learning to enable you to progress to positions such as Social Media Assistant, Communications Officer, Marketing Executive or Marketing Manager
  • Assist you in securing a great job with exciting prospects
  • Design an individual plan of learning 
  • Arrange on and off the job training 
  • Provide workshops to develop your skills
  • Appoint a designated Training Adviser to support you
  • Regularly review your progress with you and your employer
  • Provide advice and guidance to develop your career

Digital Marketing Apprenticeships are available at Level 3, with many progression opportunities. The Level 3 Apprenticeship takes on average 12 to 18 months to achieve.

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