Online Marketing

Next Available Dates:

  • 05 Oct 2022

Chamber Member Price: £220

Non-Member Price: £245

Online Marketing is an essential part of the marketing mix. Understanding the range of channels to market is integral to customer engagement. This course is designed to develop an understanding of the steps involved in creating an effective online marketing strategy that integrates websites, social media, paid advertising and email marketing. It will give delegates an overview of online marketing and will provide a foundation on which businesses can take their strategy forward.

After attending this course delegates will be able to:

  • Identifying suitable online marketing opportunities
  • Developing coherent plans and objectives to measure effectiveness
  • Creating online marketing materials that drive traffic and customers
  • Constructing web content that attracts customers
  • Website planning
  • Understanding the market
  • Generating traffic
  • Search engine optimization
  • Link building
  • Paid advertising    
  • Social media
  • Newsletters
  • Keyword research
  • Analysis / tracking
  • Landing page design
  • Understanding the user
  • Better understanding of the various online marketing channels
  • Improved marketing activities with more focus and direction
  • Consistent approach for marketing campaigns
  • Identify clear opportunities and markets

Our Business Development Team are happy to answer any queries you may have regarding the availability of places. For further information on any of our services and courses contact them by telephone on 024 7623 1122, email at

10% Early bird discount available for courses booked 3 months in advance.