A Competitive Edge in Training

Coventry & Warwickshire Chamber Training is working in partnership with a well-established manufacturer of injection moulding machines, to provide tailored sales training to improve productivity across its workforce.

Established in 1947, Negri Bossi has a wide range of high-performance machines ranging from 50 to 7,000 tonnes.  With its headquarters based in Italy and a strong UK and Ireland presence, the company supplies worldwide to France, Spain, Mexico and the Czech Republic.

Having already worked closely with Chamber Training in 2018, the company approached the team at Chamber Training for additional support in the key business area of sales. As one of the largest providers of training and development in Coventry and Warwickshire, Chamber Training was only too pleased to be of assistance.

Commenting on the training, Alan Dodds, General Manager at Negri Bossi said: “We are recognising the effects of Covid-19 across the manufacturing industry worldwide.  We turned to Chamber Training for guidance and recommendations on specific sales and training opportunities to gain a competitive edge.  During the pandemic, our Italian headquarters in Milan diversified our product range to include the production of masks, glass and facial shields to counter the spread of the virus.  We now need to revisit our sales training techniques to maximise opportunities moving forward.

“The bespoke training provided by Chamber Training has been invaluable and we have already seen an improvement in sales reports and analyses.  Over the last couple of months there has certainly been a marked increase in business activity and we remain strong across various sectors including garden care, the domestic market, automotive and medical.”

Commenting on the training provided, Rob McDonald, Management Trainer at Chamber Training said: “We explored a range of areas, including professional questioning techniques and establishing a profitable relationship with customers.  This has helped to identify new pipelines and we are looking at future opportunities for the team.”

Chamber Training’s bespoke training solutions are available from the main suite of seminars. Alternatively, the team can research and design training and development programmes to help your workforce meet the challenges of today and tomorrow. Prior to course delivery, one of our Business Advisers and Trainers will discuss your individual requirements and tailor a programme to meet specific business needs.

Photo: Shown is the Negri Bossi team outside the UK premises in Rugby, Warwickshire. (Taken before social distancing in place).